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The agent takes over the conversation after Meta’s approved template message kicks it off. Same agent system as every other channel.

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Quick path

1

Open Agents → + Create agent

Open Agents and click + Create agent. The fastest path is Guided AI Setup — answer 8 questions and Orsay writes the prompt for you.
2

Save and publish

Preview the conversation in the test panel, then Publish.
→ Full walkthrough: Agents — full guide

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Sharpen the prompt

→ Prompt examples & best practices
Add Resources & external links to your agent so the AI shares booking links, case studies, and testimonials at the right moment. → How to add resources

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Next step

→ 3. Create your sequence