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The agent is the AI that replies to every incoming Instagram interaction. Same agent system as every channel.

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Quick path

1

Open Agents → + Create agent

Open Agents and click + Create agent. Use Guided AI Setup for the fastest start. Answer 8 short questions and Orsay writes the prompt for you.
2

Save and publish

Preview in the test panel, then Publish.
→ Full walkthrough: Agents — full guide

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Sharpen the prompt

→ Prompt examples & best practices
Add Resources & external links so the agent shares booking links, case studies, or testimonials at the right moment in DM. → How to add resources

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Next step

→ 3. Create your sequence