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Documentation Index

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A sequence is the automated flow that runs whenever a lead enters the funnel: it sends the first message, hands the conversation to the agent, and runs follow-ups if the lead goes silent.

Build a Personal WhatsApp sequence

1

Create a new sequence

Go to SequencesCreate sequence. Give it a name.
2

Pick Personal WhatsApp

Select Personal WhatsApp as the channel, then choose your trigger:
  • Message received — runs when a lead messages your number first
  • Contact subscribed to sequence — runs when a lead is added (CSV upload, Zapier, or manual)
3

Configure the first action step (the template)

The first step is the template message — the very first thing the lead sees. With Personal WhatsApp, you have a choice:
  • Text — write a personalized opener (supports {{first_name}}, {{last_name}}).
  • 🎙️ Voice message — record directly in the editor or upload a file (max 25 MB; MP3, M4A, WAV, OGG, AAC, WebM). The voice message is sent before the text.
Voice messages on the first step dramatically lift reply rate on cold outreach — your lead hears your voice before they read anything.
4

Attach the agent

Pick the agent you created in step 2. Set the answer delay (3–10 minutes feels natural) and decide whether the agent should reply to people you’ve already talked to.
5

Add follow-ups (optional)

Configure automatic follow-ups — these re-engage leads who replied once and went quiet. Set how long to wait before each follow-up.
6

Toggle on and publish

Activate the sequence with the toggle and click Publish. The sequence is now live — every matching lead enters automatically.

Voice message as the template [#voice-message-template]

Only on Personal WhatsApp, the first action step can be a voice note. Subsequent steps stay in text and delays as usual. This is the single highest-impact lever Personal WhatsApp gives you. → Changelog entry: Voice notes in personal WhatsApp sequences

No 24-hour window

Unlike the WhatsApp Business API, Personal WhatsApp has no 24-hour reply window. You and the agent can send messages whenever you want, even days after the last lead message.

Next step

4. Connect Zapier