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An Instagram inbound sequence runs automatically every time someone interacts with your account. You can create one sequence per trigger type, or use keywords to route different topics to different agents.

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Three inbound triggers

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Build a sequence

1

Create a new sequence

Go to Sequences → Create sequence, give it a name, and select Instagram.
2

Pick an inbound trigger

Choose Message received, Story reply, or Comment.
3

Add the first action step

Click + and Add action step, then select your Instagram account.
4

(Optional) Add keyword routing

For Story reply and Comment, you can add trigger keywords:
  • Sequence runs only when the comment/reply contains one of the keywords
  • Case-insensitive, OR logic
  • Without keywords, the sequence is global and runs on every comment/reply
You can also scope the sequence to specific posts or stories — useful when one post has very different intent from the others.
Matching priority: post/story-scoped sequences run first, then keyword sequences, then the global fallback.
5

Write the template message

This is the first reply sent. You can include a link or a button. Personalize with {{first_name}}, {{last_name}}.
6

Attach the agent

Pick the agent. Set answer delay, choose whether to reply to people you’ve already talked to, and add follow-ups for leads who go quiet.
7

Publish

Toggle on and publish. The sequence is live.

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Keyword routing example [#keyword-routing]

A coach has one Instagram post titled “Drop a 🔥 if you want my pricing.” They build:
  • A keyword sequence with pricing, price, fire → routes to the sales agent that sends the offer.
  • A global sequence → routes everything else to the conversation agent that simply engages.
→ Changelog entry: Keyword-based flows for Instagram

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Next step

→ 4. Manage conversations