An Instagram inbound sequence runs automatically every time someone interacts with your account. You can create one sequence per trigger type, or use keywords to route different topics to different agents.Documentation Index
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Three inbound triggers
| Trigger | Fires when |
|---|---|
| Message received | Someone DMs your account |
| Story reply | Someone replies to one of your stories |
| Comment | Someone comments on one of your posts |
Build a sequence
Create a new sequence
Go to Sequences → Create sequence, give it a name, and select Instagram.
(Optional) Add keyword routing
For Story reply and Comment, you can add trigger keywords:
- Sequence runs only when the comment/reply contains one of the keywords
- Case-insensitive, OR logic
- Without keywords, the sequence is global and runs on every comment/reply
Write the template message
This is the first reply sent. You can include a link or a button. Personalize with
{{first_name}}, {{last_name}}.Attach the agent
Pick the agent. Set answer delay, choose whether to reply to people you’ve already talked to, and add follow-ups for leads who go quiet.
Keyword routing example [#keyword-routing]
A coach has one Instagram post titled “Drop a 🔥 if you want my pricing.” They build:- A keyword sequence with
pricing, price, fire→ routes to the sales agent that sends the offer. - A global sequence → routes everything else to the conversation agent that simply engages.