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The Campaigns feature lets you send a personalized message to multiple leads at once — perfect for announcements, promotions, or re-engagement.

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Getting started

  • Click on “Campaigns” in the left sidebar
  • Select the channels and lead statuses you want to target
  • Write your message, then send

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Step 1 — Select your filters

Choose which leads to reach by selecting:
  • Channels: Instagram, WhatsApp, or both
  • Lead classification: Positive, Negative, Engaged, Undetermined, or all
Only leads matching all selected filters will appear in the list.

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Step 2 — Write your message

Type your broadcast message in the text area. You can personalize it using variables:
VariableReplaced by
{{firstname}}Lead’s first name
{{lastname}}Lead’s last name
{{username}}Lead’s Instagram/WhatsApp username
Click the variable buttons below the text area to insert them directly.
A live preview is shown on the right so you can see exactly what a lead will receive.

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Step 3 — Select or exclude leads

Two modes are available:
By default, the campaign targets all matching leads. You can exclude specific leads by unchecking them in the list.
Switch to manual mode to hand-pick exactly which leads should receive the message. Use the search bar and “Select all” / “Deselect all” buttons to speed things up.

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Step 4 — Send

Click the “Send to X lead(s)” button. You’ll see a confirmation toast with:
  • How many leads received the message
  • How many leads were skipped (if any)

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Messaging window limits

Meta enforces messaging windows on both channels. Leads whose last inbound message is too old will be automatically skipped:
ChannelWindowReason
WhatsApp24 hoursFree-form text is only allowed within 24h of the lead’s last message. Outside this window, only pre-approved template messages can be sent.
Instagram24 hours (7 days with HUMAN_AGENT approval)Instagram’s standard messaging window is 24h. If your Meta app has the human_agent permission approved, this extends to 7 days.
Leads outside the messaging window are silently skipped — they will not receive the message and will not appear as failed. The skip count is shown in the confirmation toast.

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Best practices

  • Test with a small group first — send to 2-3 leads manually before broadcasting to everyone.
  • Keep messages short and personal — use {{firstname}} to avoid generic-sounding blasts.
  • Avoid external links on Instagram — Instagram may flag or suppress messages containing URLs sent via the API.
  • Check your lead list — make sure the filters match the audience you intend to reach.