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What Orsay AI Does on Instagram (Inbound)

Orsay AI captures incoming leads with instant DM responses and automated follow-ups that convert prospects into booked appointments. Instagram Inbound Features:
  • DM Automation: Sub-5-minute responses with intelligent follow-up sequences
  • Comment-to-DM Conversion: Auto-engages users who comment on your content
  • Story Reply Handling: Automatically responds to Instagram story replies

Inbound triggers (no limitations)

  • A Message received
  • A Story replied
  • A comment on one of your posts

Keyword & Post Targeting (Story Reply & Comment)

For Story Reply and Comment triggers, you can refine when a sequence activates using keywords and post/story targeting:
Sequence TypeKeywordsTarget Posts/StoriesBehavior
GlobalNoneNoneTriggers on all comments/replies (fallback)
Keyword-specific✅ SetNoneTriggers only when text contains a keyword
Post/Story-scopedOptional✅ SetTriggers only for selected posts/stories
Matching priority: When a comment or story reply arrives, sequences are evaluated in this order:
  1. Post/Story-scoped sequences — checked first. If a match is found and the sequence has keywords, the text must also contain a keyword.
  2. Keyword-specific sequences — checked next. First keyword match wins.
  3. Global sequence — used as fallback if no other sequence matched.
Use case example: Create a keyword sequence with “price” and “pricing” to route pricing inquiries to a specialized agent, while a global sequence handles all other comments with a general-purpose agent.

Inbound set up (only step 1 differs)

Inbound Step 1:

✅ Message received (your account) 📝 Story reply (your account) When a reply is made to an Instagram story, this action is triggered 💬 Comment (your posts) When a comment is made on an Instagram post, this action is triggered
If you need help configuring your AI agent, Orsay’s support team is here for you! Reach out to us on WhatsApp for quick and personalized assistance.