Warm-up Process (only for outbound)
To ensure your account is fully secure, we have a comprehensive warm-up process to make sure we comply with all Instagram rules and keep your account safe at all times.- Warm-up period (without DMs): 3–5 days
- Ramping-up phase (we will progressively go from 5 DMs/day to 80 DMs/day): ~3 weeks
Outbound (max 50 DMs/day)
With this, the goal is to let the AI look at all the recent leads that either:- Liked one of your posts
- Followed you
- Liked a post of one of your competitors
- Followed one of your competitors.

Outbound setup
📸 Outbound Step 1: Connect your Instagram Account
📸 Outbound Step 1: Connect your Instagram Account
- Go to: “Integrations”

- Manage Instagram ( Lead Generation )
- Account* : Connect an Instagram account ( Select your account )
- Password* : your Instagram password
- Secret Key* : ⬇️
⚠️ If you receive this alert on Instagram, click on “It was me” and wait 5 minutes to reconnect to Orsay.

🤖 Outbound Step 2: Set up your AI
🤖 Outbound Step 2: Set up your AI
This is needed because the AI will communicate with your clients. Therefore, you need to ensure that the AI runs smoothly.
Click Here to see the AI Creation Process
🧭 Outbound Step 3: Set up your sequence
🧭 Outbound Step 3: Set up your sequence
- Go to : “ Sequences“ at the top left
- Create sequence
- Choose Instagram (Left side)

👤 New Follower (your account)
👤 New Follower (your account)
- This is to DM your most recent followers
👥 Followers (of another account)
👥 Followers (of another account)
- This is to contact the most recent followers of other Instagram accounts
- Select the accounts: Choose the target accounts to contact followers from. Add or remove usernames as needed by @username or username. You can add multiple accounts.
❤️ New Likes (specific post)
❤️ New Likes (specific post)
- This is to DM people who like one of the posts (you can choose multiple). The most recent likes are prioritized.
- Select the posts: Choose the target post URLs to contact leads from. Add or remove URLs as needed. You can add multiple URLs.
💬 Comments (on another account)
💬 Comments (on another account)
- This is to DM people who comment on your competitors’ posts (you can choose multiple). The most recent comments are prioritized.
- Select the posts: Choose the target post URLs to contact leads from. Add or remove URLs as needed. You can add multiple URLs.
- Select the right account you want to DM from
- Create the Template you want to send (Our AI agent will takeover once the lead has responded)
- You can add {{name}}, which will automatically analyze the leads’ first names.
- Filtering Agent* : Ideal customer Profil description
- Daily limit : How many DMs do you want to send per day (maximum of total outreach DMs per day is 50 once the ramp up phase is finished)
Inbound triggers (no limitations)
- A Message received
- A Story replied
- A comment on of your posts
Inbound set up (only step 1 differs)
Inbound Step 1:
✅ Message received (your account) 📝 Story reply (your account) When a reply is made to an Instagram story, this action is triggered 💬 Comment (your posts) When a comment is made on an Instagram post, this action is triggeredIf you need help configuring your AI agent, Orsay’s support team is here for you! Reach out to us on WhatsApp for quick and personalized assistance.