> ## Documentation Index
> Fetch the complete documentation index at: https://docs.orsay.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# 3. Create your sequence

> Build the automated flow that reaches your leads on personal WhatsApp — including voice messages as the first template.

A **sequence** is the automated flow that runs whenever a lead enters the funnel: it sends the first message, hands the conversation to the agent, and runs follow-ups if the lead goes silent.

## Build a Personal WhatsApp sequence

<Steps>
  <Step title="Create a new sequence">
    Go to **[Sequences](https://app.orsay.ai/sequences)** → **Create sequence**. Give it a name.
  </Step>

  <Step title="Pick Personal WhatsApp">
    Select **Personal WhatsApp** as the channel, then choose your trigger:

    * **Message received** — runs when a lead messages your number first
    * **Contact subscribed to sequence** — runs when a lead is added (CSV upload, Zapier, or manual)
  </Step>

  <Step title="Configure the first action step (the template)">
    The first step is the **template message** — the very first thing the lead sees. With Personal WhatsApp, you have a choice:

    * **Text** — write a personalized opener (supports `{{first_name}}`, `{{last_name}}`).
    * **🎙️ Voice message** — record directly in the editor or upload a file (max 25 MB; MP3, M4A, WAV, OGG, AAC, WebM). The voice message is sent **before** the text.

    <Tip>
      Voice messages on the first step dramatically lift reply rate on cold outreach — your lead hears your voice before they read anything.
    </Tip>
  </Step>

  <Step title="Attach the agent">
    Pick the agent you created in step 2. Set the **answer delay** (3–10 minutes feels natural) and decide whether the agent should reply to people you've already talked to.
  </Step>

  <Step title="Add follow-ups (optional)">
    Configure automatic follow-ups — these re-engage leads who replied once and went quiet. Set how long to wait before each follow-up.
  </Step>

  <Step title="Toggle on and publish">
    Activate the sequence with the toggle and click **Publish**. The sequence is now live — every matching lead enters automatically.
  </Step>
</Steps>

## Voice message as the template \[#voice-message-template]

Only on Personal WhatsApp, the **first action step** can be a voice note. Subsequent steps stay in text and delays as usual. This is the single highest-impact lever Personal WhatsApp gives you.

→ Changelog entry: [Voice notes in personal WhatsApp sequences](/en/changelog#personal-whatsapp-audio)

## No 24-hour window

Unlike the WhatsApp Business API, **Personal WhatsApp has no 24-hour reply window**. You and the agent can send messages whenever you want, even days after the last lead message.

## Daily sending limit

Each connected number can start **\~37 new conversations per day** (see [1. Connect your WhatsApp](/en/personal-whatsapp/1-connect#daily-sending-limit) for why). If your sequence's daily volume exceeds this, leads queue and enter on the following day rather than failing — connect more numbers to raise the ceiling.

## Next step

→ [4. Connect Zapier](/en/personal-whatsapp/4-zapier)