> ## Documentation Index
> Fetch the complete documentation index at: https://docs.orsay.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# 3. Create your sequence

> Build inbound sequences for Instagram DMs, story replies, and comments — including keyword-based routing.

An Instagram inbound **sequence** runs automatically every time someone interacts with your account. You can create one sequence per trigger type, or use **keywords** to route different topics to different agents.

## Three inbound triggers

| Trigger              | Fires when                             |
| -------------------- | -------------------------------------- |
| **Message received** | Someone DMs your account               |
| **Story reply**      | Someone replies to one of your stories |
| **Comment**          | Someone comments on one of your posts  |

## Build a sequence

<Steps>
  <Step title="Create a new sequence">
    Go to **[Sequences](https://app.orsay.ai/sequences)** → **Create sequence**, give it a name, and select **Instagram**.
  </Step>

  <Step title="Pick an inbound trigger">
    Choose **Message received**, **Story reply**, or **Comment**.
  </Step>

  <Step title="Add the first action step">
    Click **+** and **Add action step**, then select your Instagram account.
  </Step>

  <Step title="(Optional) Add keyword routing">
    For **Story reply** and **Comment**, you can add **trigger keywords**:

    * Sequence runs **only when** the comment/reply contains one of the keywords
    * Case-insensitive, OR logic
    * Without keywords, the sequence is **global** and runs on every comment/reply

    You can also **scope the sequence to specific posts or stories** — useful when one post has very different intent from the others.

    <Tip>
      **Matching priority:** post/story-scoped sequences run first, then keyword sequences, then the global fallback.
    </Tip>
  </Step>

  <Step title="Write the template message">
    This is the **first reply** sent. You can include a link or a button. Personalize with `{{first_name}}`, `{{last_name}}`.
  </Step>

  <Step title="Attach the agent">
    Pick the agent. Set **answer delay**, choose whether to reply to people you've already talked to, and add **follow-ups** for leads who go quiet.
  </Step>

  <Step title="Publish">
    Toggle on and publish. The sequence is live.
  </Step>
</Steps>

## Keyword routing example \[#keyword-routing]

A coach has one Instagram post titled *"Drop a 🔥 if you want my pricing."* They build:

* A **keyword sequence** with `pricing, price, fire` → routes to the **sales agent** that sends the offer.
* A **global sequence** → routes everything else to the **conversation agent** that simply engages.

→ Changelog entry: [Keyword-based flows for Instagram](/en/changelog#instagram-keyword-flows)

## Next step

→ [4. Manage conversations](/en/instagram-inbound/4-conversations)