> ## Documentation Index
> Fetch the complete documentation index at: https://docs.orsay.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# 📣 Campaigns

> Send a one-off bulk message — including a voice message — to filtered WhatsApp leads.

A **Campaign** is a one-shot bulk send to existing WhatsApp leads. Unlike a sequence (which runs continuously on a trigger), a campaign goes out **once**, to the audience you select, with the message you write.

<Note>
  **WhatsApp only.** Campaigns work on personal WhatsApp and the WhatsApp Business API. They are the right tool when you want to broadcast something *now* (a launch, an event, a promo) — and especially powerful for sending a **voice message as the first contact**.
</Note>

## When to use a Campaign vs a Sequence

| Use a **Sequence** when…                                                       | Use a **Campaign** when…                         |
| ------------------------------------------------------------------------------ | ------------------------------------------------ |
| You want continuous, trigger-based automation (every new lead enters the flow) | You want a one-time blast to a defined list      |
| Each lead is processed individually, on their own clock                        | Every lead receives the message at the same time |
| The first message is a template that runs forever                              | You're announcing something *now*                |

## Send an audio-first Campaign on WhatsApp

The headline use case: open a campaign with a **voice message** so leads hear your real voice before any text.

<Steps>
  <Step title="Open Campaigns">
    In the sidebar, click **[Campaigns](https://app.orsay.ai/campaigns)** → **+ New campaign**.
  </Step>

  <Step title="Filter your audience">
    On the left panel, narrow down who receives the campaign:

    * **Channel** — pick Personal WhatsApp or WhatsApp Business
    * **Classification** — Positive / Negative / Engaged / Undetermined
    * Search by name, phone, or username

    The right panel updates live with matching leads. Select all, or pick manually with the checkboxes.
  </Step>

  <Step title="Compose the message">
    In the message editor:

    * Switch the message type to **🎙️ Voice message**.
    * **Record** directly in the editor or **upload** an audio file (max 25 MB; MP3, M4A, WAV, OGG, AAC, WebM).
    * Optionally add a follow-up text message that goes out right after the voice note.
    * Personalize text with `{{first_name}}`, `{{last_name}}`, `{{username}}`.

    The live preview on the right shows the exact message each lead will receive.
  </Step>

  <Step title="Send or schedule">
    Click **Send now** to broadcast immediately, or **Schedule** to set a future date/time.
  </Step>
</Steps>

## Text-only campaigns

Voice isn't mandatory — you can send a text-only Campaign exactly the same way (skip the voice step in the editor). All the same filters, variables, and scheduling apply.

## After the campaign

Every reply lands in [Conversations](/en/personal-whatsapp/5-conversations) and is handled by the assigned agent (or by you if you take over). Track open rate, response rate, and positive rate in [Analytics](/en/overview/analytics).

## Bulk lead import (CSV)

If your audience isn't yet in Orsay, upload a CSV first via **[Integrations](https://app.orsay.ai/integrations) → [Bulk Leads](https://app.orsay.ai/integrations/bulk-leads) → Upload Files**. Then run a Campaign on the freshly imported leads.

→ For ongoing automation on every new lead, use a [WhatsApp sequence](/en/personal-whatsapp/3-sequence) instead.